Our Mission
Vartaka’s mission is to help companies analyze the data and use the necessary information for their strategic needs. Competition for customers is fierce in today’s digital world of data, and our objective is to arm technologists and companies with total visibility and the power to outperform the competition.
Our History
Vartaka was founded by software engineers with work experiences in companies like Ebay, I2/ JDA Software, Machine Zone, Rafter, Undertone, OpenX, who have experienced the challenges of driving transformation and managing large, enterprise infrastructure first hand. We set out to address those challenges using modern technology that leverages the Big Data ecosystem.
UnderTone / Perion
We helped undertone with their daily operations of data engineering in Amazon Web Services platform. We extensively used many of AWS services including Redshift, Data Pipeline, EMR, EC2, etc.
MZ
At Machine Zone (MZ) we built the company’s first data warehouse extracting, transforming, loading, summarizing data from multiple online gaming servers and integrating it with external partners data. This enabled the company with insights into online marketing, ad spend, user targeting and behavior.
eBay
At eBay we worked with cross functional teams on multiple projects. In the core data warehouse team we setup nightly data pipelines that pulled billions of rows from transactional online databases and staged them before pushing them to final facts and dimensional tables. Reports generated were extensively used by many business units on regular bases.
And in Internet Marketing group we built natural search performance analysis tool that analyzed ad keywords. Tool performed extensive keyword scraping and data pull from different sites. Analysis included interaction between paid search and natural search keywords, time series analysis, etc.
DATA, SOFTWARE AND TECHNOLOGY 